Knowledge Base

Greetings from the Opinion Podcasting Knowledge Base. It is your place to find specific information, most common questions, and good practices at all levels of podcast management.

Getting Started

Here’s how to get started:

What equipment do I require to start off?

Microphones, headphones, pop filters; optimal recording set-up; entry-level or pro tools.

Which podcast hosting site do I select?

These are storage, bandwidth, analytics, pricing, integrations.

Registration and Legal Issues

Copyright, trademarks, music licensing and consent forms.

Creation of Production and Content

This includes the following:

  1. Recording hints, mic technique, ambient noise, remote interview.
  2. Workflow editing: Editing, software, music, transitions.
  3. Organization of the episode: Teasers, intros/outros, show notes, calls to action.

Distribution & Promotion

For this process, it covers the steps below:

  1. A woman in front of a holographic screen that shows branches of information. RSS feeds/directories: Submission to large sites.
  2. SEO of podcasts: Podcast titles, podcast descriptions, podcast key words, podcast transcript.
  3. Social media, joint ventures and cross-promotion: Strategies to have your episodes found.

Growing Your Audience

In podcasting, you must consider the following if growing your audience is the main concern:

  1. Retention of listeners: Interest, hooks, pace.
  2. Community building: Feedback loops, interaction with listeners, live events.
  3. Measures & performance: Downloads, completion rate, demographic, conversion.

Monetization and Sustainability

  • Sponsorship plans: Sponsors, prices of advertisements, the way ads are read.
  • Other sources of revenue: Memberships, course sales, crowdfunding.
  • Scaling Operations: Outsourcing editing, batching episodes, hiring support jobs.

Troubleshooting and Best Practices

Consider the following strategies as troubleshooting guide when podcasting issues arise.

Technical Problems

Distortion of audio, low and high levels, internet interruptions.

Difficulty with Starting Content

Lags with content, gets lost in conversation.

Growing through Burnout

Preparation, assistance, achievable schedules.

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